Quote:
Originally Posted by UserName
ISteering the topic in a slightly different direction - the JEP kindly absorbing the GST by keeping the price 45p. It wasn't that long ago that it rose from 40p, so perhaps, just perhaps, they factored in GST in advance at that point? 
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"Kindly absorbed"? From what I can see it's more likely they had no choice.
I know a lot of people who've stopped buying the JEP over the past few years, simply because it's no longer the necessity it once was. I know a lot of people who've stopped buying this year in the wake of the paper so blatantly revealing itself to be Frank Walker's propaganda machine. And, after the last price rise, just about everyone I know said that when it hits 50p, it won't be worth buying.
So it looks to me like the JEP had two choices.
1) Raise the price and lose those customers who've been having doubts about the JEP's value for money. End result, dent in profits with no chance of repair.
2) Absorb GST, which means a small cost to the company itself. However, at no extra cost to the customer this ensures the paper cling onto their current readership....for now.
They probably tossed a coin to decide. Correction, they probably asked Frank Walker to toss a coin for them, borrowed from Terry Le Sueur....