Hmm thanks sooty, they certainly were interesting comments. Seems they're far more suspicious in Guernsey. I did wonder why they would launch a site like that without any optimisation. Its a stupid way to start out. Any company / online business who wants to make it work would consult an
SEO such as myself long before the site is launched. Anyhow its not too late if the site owner wants to contact me. Otherwise they will spend the rest of their time paying out on tv / press ads, and posting on forums

Then probably go bankrupt.... cos they didn't start off the correct way.